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Srivastava, Abhaya Ranjan
- Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector
Authors
1 Birla Institute of Technology, Ranchi, Jharkhand, IN
2 Department of Management, Birla institute of Technology, Ranchi, Jharkhand, IN
Source
International Journal of Marketing and Business Communication, Vol 5, No 4 (2016), Pagination: 35-43Abstract
The present article investigates the consumer attitude towards digital advertising in Indian automobile sector. Consumer behaviour is changing fast as their purchase decisions are influenced through easily available online information; the consumer is shifting from the "push" to the "pull" world of commercial messaging. The article uses "Theory of planned behaviour" as the basic model to study the attitude of people towards digital advertising. The results of the study indicate that people have positive attitudes towards various aspects of digital advertising and marketing. However, they remain cynical about the technicality and authenticity of information available on digital channels. Digital advertising provide consumer a scope to compare various variables easily with its competitors.Keywords
Digital Advertising, Attitude, Belief, Evaluation, Automobile.
- Leadership - A Journey from a ‘Manager’ to a ‘SuperManager’
Authors
1 Department of Management, Birla Institute of Technology, Ranchi, Jharkhand, IN
2 BIT Mesra, Lalpur Campus, Ranchi, Jharkhand, IN
3 Waljat Colleges of Applied Sciences, OM
Source
International Journal on Leadership, Vol 4, No 2 (2016), Pagination: 1-9Abstract
According to John Maxwell - "A Leader is one who: KNOWS the way, Goes the way,&Shows the way". We often hear that there is a serious lack of Good Managers in the corporate world. We can say that a manager equipped with the adaptive capabilities in the changing environment is a Good Manager or a Super Manager.
Manager is the position given to an individual whereas Super Manager is the way or style to be the best man to lead a bunch of people for the betterment of not only the organization but also the people as individuals by bringing unity into the achievements of organizations with the individual goals. He is also a true figure of confidence and trust for his team and knows how to adapt to the changing environment. The distance between manager and a super manager is not the matter of Altitude; it's a matter of Attitude and Leadership.
A super manager is not a leader who just leads the team but also creates leaders out of the team no matter of what background, task and non - task objectives, skills and abilities may the members have. And a Super manager is the one who knows how he can utilize his manpower effectively and can motivate every member to give his best and work towards achieving common organizational objectives in a particular frame of time. The magic behind every successful firm is none other than leadership in its managers or let's say super managers. This study is an attempt to bring out the characteristics and leadership qualities of a super manager which would bring success for the organization.
Keywords
Leader, Manager, Super Manager.References
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- Revival of Pyatker Painting through Craft Village:Study of Jharkhand
Authors
1 Department of Management, BIT Mesra, Lalpur Campus, Ranchi, Jharakhand, IN
Source
Journal of Rural and Industrial Development, Vol 5, No 1 (2017), Pagination: 58-64Abstract
Pyatkar painting is one of cultural traditions of eastern India but it is on the verge of extermination. Amadubi village in Jharkhand known for its culture and dance is also known for its one unique practice of Pyatker painting. Pyatker artisans being poor, illiterate and rural background do not get adequate opportunities to access to the domestic/international high-end markets. A craft village at Amadubi is possible only with the help and support of government and NGOs. The present paper attempts to understand the traditional aspect of Pyatker painting, to find out the reasons of extermination of Pyatker painting and to make suggestions for promotion of Pyatker painting.
This paper also attempts to highlight the importance of craft village in the revival of Pyatker painting. This paper would be of great importance to the marketer of Indian handicrafts and also to the artisans who would be benefited through it. The data collected from the secondary sources. Before concluding the paper, the role of the government and NGOs will also be discussed in the promotion of handicraft and protection of interest of artisans.
Keywords
Handicraft, Artisan, Rural Development, Craft Village, Marketing.References
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